Seed Round - October 2025
Presentation June 2026
The Denim Industry Is Iconic — But It's Overdue for a Reinvention
The denim industry is iconic, but it's also overdue for a reinvention. While the market is saturated with heritage labels and fast fashion knockoffs, what's missing is a denim brand that thinks forward — one that doesn't just revisit the past, but redefines what's next. We're here to fill that space.
At Dala, we fuse vintage-inspired washes with a modern, directional edge, designing with intention, longevity, and circularity at the core. Our pieces are built to become future heirlooms: garments that hold meaning, evolve with you, and stand the test of time.
We reject the idea that denim should follow seasonal trends. Instead, we've created a foundational collection of versatile staples that are interchangeable, enduring, and full of personality. It's a considered approach that champions conscious choices, long-term wear, and genuine connection with what you own.
We're not perfect, but we are transparent, and we're constantly pushing ourselves to do better. We've developed a design signature that's clean, recognisable, and easy to wear. Our fits are timeless, not trend-led. We don't believe in overcomplicating things: just well-made denim, thoughtfully designed.
DALA redefines your denim wardrobe with elevated essentials and effortless Ready to Wear.
"To everyone who inspires us daily, this is your wardrobe."
Why DALA?
Our Proposition
- Forward-thinking denim brand that doesn't just revisit the past, but redefines what's next.
- Delivering unmet needs in the market — a brand that refuses to compromise on fit, values, or self-expression.
- Modular, layerable, multifunctional garments designed to mix, match, and evolve with you. Denim is the base — but not the limit.
Our Traction
- Top-tier global retail partnerships including Liberty, Selfridges, Goodhood, No.6, and Edition.
- Strong full price sell-throughs accelerating growing market share.
- B Corp boutique factory partner (BDA) making intentional choices around responsible sourcing and production.
- Seasoned team with a history of success in premium denim.
- USP in innovative ready to wear — extending beyond jeans.
BDA × DALA
DALA's partnership with BDA, our B Corp factory partner, is what makes us so unique. The relationship puts the producer and its people at the heart of the creative journey, resulting in raw, authentic clothing.
BDA are tireless seekers of sensitive and innovative new ideas and processes and have implemented exclusive new systems throughout their laundry. This reduces the impact on the environment — a core DALA value — without compromising on aesthetic or quality.
The partnership measures its success not only on the quality of its product, but also on the quality of the organisation, and its economic, social and environmental soul.
Community is at the heart of DALA, with collaboration and love of craft at the centre of what we do. By collaborating on the brand it allows for full visibility, with no hidden agendas. Together we believe in inclusivity and quality.
BDA Certifications
Market Opportunity
Control of Product Quality
In-house manufacturing allows DALA to enforce strict quality control protocols throughout the entire production process, from raw materials to the final product.
Acceleration
Factory partnership allows for unlimited growth. The BDA relationship provides manufacturing capacity to scale without the typical lead-time and MOQ constraints faced by emerging brands.
White Space
Unique proposition with minimal competition. DALA sits between traditional denim brands and high fashion — the intersection of stylish, wearable, and aspirational.
DALA Growth
+216% projected growth 2025 vs 2026, driven by wholesale expansion, US site launch, and strategic partnerships across new territories.
Competitive Positioning
The Customer
Affluent Individual
High disposable income
Engaged & Active
Shops frequently. Early adopter.
Multi-Channel
Discovery in store but converts to online
Fashion Focused
Influential. Shapes trends.
Consciously Minded
Eco awareness. Values sustainability.
Marketing Strategy
An authentic brand message delivered seamlessly across all channels.
Paid
- Paid Ads
- Email Marketing
- Influencer Partnerships
- Brand Ambassadors
- Pop-Up & Retail Co-op
- Immersive Experiences
Organic
- Wholesale Collection Launches
- Launch Activations
- Storytelling
- Authentic UGC
PR
- Dedicated Press Team
- Press Coverage
- Quarterly Events
- Product Placement
- Culturally Relevant Moments
Who We Are
Three friends bound by a lifelong love for denim — its history, its resilience, and its ability to reinvent itself year after year.
Melissa Anderson
CEO
Melissa Anderson is a seasoned Chief Product Officer with over 20 years of leadership in the global denim and fashion industry. She has led product strategy across merchandising, development, production, e-commerce, sales, and marketing for top denim brands. As former President of FRAME Denim and Good American, Melissa drove global growth, refined product assortments, and optimized supply chains. Known for aligning brand vision with execution, she blends strategic insight with operational excellence to deliver innovation, brand equity, and profitability.
Rosie Ingleby
CREATIVE DIRECTOR
With over a decade of experience across luxury, independent, and global retail, Rosie brings a unique blend of creative direction and commercial strategy. She has led design teams, shaped brand narratives, and delivered future-facing collections that balance innovation with functionality. As both designer and creative director, she drives the product and visual identity of the brand. Her work is grounded in ethics, sustainability, and a clear point of view — building brands with lasting impact.
Holly Abdale
BRAND MANAGER
With over a decade of experience in the fashion industry, Holly Abdale is a commercially minded buyer and merchandiser with a proven track record in building and scaling successful in-house brands. Her career spans branded retail and product development, delivering profitable assortments that balance creative vision with commercial strategy. She brings deep expertise in range architecture, margin management, and end-to-end product strategy — driving growth across both DTC and wholesale.
Board of Directors & Advisors
Laureano Rauek
With over 23 years in Private Equity, Laureano has led growth investments across South America and the U.S. For the past 15 years, as a shareholder in BDA, alongside his business partner and brother, he transformed a denim factory into a global leader in sustainable, premium manufacturing. As co-founder of DALA, Laureano is building a denim brand that blends design, sustainability, and accessibility.
Jorge Bunchicoff
With over 30 years in the textile industry, Jorge launched his own denim business, creating custom collections and coordinating production for global clients. His drive for quality and innovation led to the creation of BDAamerica — now a leading denim manufacturing facility known for its sustainability and excellence. As co-founder of DALA, Jorge continues to bring his pioneering spirit and deep industry knowledge.
Adam Walsh
Adam possesses over 20 years of experience within the design and manufacturing supply chain, spanning product development, sourcing, production management, and quality assurance. With extensive work across global supplier networks, he brings a comprehensive understanding of end-to-end processes while consistently delivering operational efficiency and commercial results.
Gareth Gillatt
Gareth Gillatt is a serial entrepreneur and investor with a track record of founding, scaling, and exiting high-growth technology businesses. He has led companies across fintech, e-commerce, and digital rewards. Gareth now focuses on early-stage investing and advisory, supporting startups across the UK, US, and Europe.
Strategy Overview
DALA is a fashion-forward denim brand with a proven concept and growing traction across both wholesale and direct-to-consumer channels. With strong early acceptance from key partners and customers, the brand is now poised to scale — bringing its blend of premium design, sustainability, and accessibility to a wider audience.
Positioned in the better contemporary space, DALA is set to become a category leader in the next generation of global denim.
- Seeking $1M investment to fuel DTC growth to omni-channel revenue to $6.1M with EBITDA of 15% by 2028.
- Significant traction YTD with projected revenues planned at $500K.
- Strong and seasoned team with a demonstrated and proven track record.
- DALA product advantage with strategic factory partnership.
- Large untapped opportunity to grow sales and gross margin.
- Vast opportunity in growing market dominated by aging brands.
Future Growth Projections
Key Milestones
- 2025 sales forecast projected at +147% vs prior year.
- YTD online sales +82% to prior year.
- US site launch November 2025.
- 2026 average cost down -29% vs 2025, due to increased demand & raw material decreases.
Growth Strategy by Channel
Multi-channel strategy targeting wholesale expansion (US majors, Europe, APAC), DTC optimization (single Shopify Plus site), and category expansion beyond denim into knits and ready-to-wear.
The brand's factory partnership with BDA provides unlimited scaling capacity while maintaining quality control and sustainability standards.
Strategy Timeline
Our Goal
Continue to build strong customer demand in an ever aging premium denim space.
12–18 Months
Optimize growth through all channels, through innovative assortment and new product categories.
3–5 Years
Launch pop-ups and extend the product offering into other categories as well as men's.
For complete details on the Seed Round and brand overview:
📄 View Full Seed Round Document (PDF)
